Pricing and growth
Pricing is the fastest lever on margin and the least used. We reset price, mix and promotion category by category, on your own data, and train your teams to keep it there.
When clients call us
If one of these sounds familiar, this practice is for you.
Sales grow but profit does not
Discounts are given freely and nobody tracks them
Prices rise by the same percentage every year
Promotions run most weeks of the year
What we offer
Three ways into this practice
Price reset
List and net prices set on value, not on last year plus inflation. We test every move on a sample of stores or customers before it goes live.
Mix and promotion
Fewer, better promotions and a mix that sells the margin. We cut the deals that only move volume and keep the ones that grow profit.
Channel strategy
The right offer in each channel, without channel conflict. Online, stores and partners each get a clear role and a price that fits it.
What you get
What stays with you when we leave
See it in practice
Corvid Retail
Prices reset in six categories, and shoppers kept coming.
+2.4 pt
Gross margin
Read the case
Questions, answered
Before we begin
Will customers notice the change?
Rarely, when prices follow value. We test every move before it goes live.
What data do you need?
Two years of transactions and your current price lists. We do the rest.
How quickly does it pay back?
Most clients see the first margin gain within one quarter.
How do you keep our information confidential?
Every engagement starts with an NDA. Data stays on your systems or in an encrypted workspace, and we never advise a direct competitor at the same time.
How do you measure the result?
We agree two or three numbers before we start, such as margin or cycle time, and report on them during the work and for a year after.
Let’s find the right question first.
Thirty minutes with a partner. No pitch deck, no obligation.