Make the big calls right.

Senior partners help leadership teams decide on strategy, deals and change.

Four colleagues in conversation around a coffee table in a bright office
Four colleagues in conversation around a coffee table in a bright office
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane
Halvorsen
Lumen Bank
Atlas Health
Corvid
Northwind
Kestrel
Fenwick
Oaklane

Who we are

Linnea and Co. is an independent advisory firm of thirty people in Stockholm and New York. We work on strategy, operations and deals, always with a partner in the room.

Services

Four core practices, one team

Strategy

1 of 4

Corporate strategy

Most strategies fail between the board and the front line. We build one your people can act on: a short list of choices, each with its cost, owner and the evidence behind it.

Growth strategy

Portfolio review

Board offsite

A partner discussing corporate strategy with a client
A partner discussing corporate strategy with a client

Operations

2 of 4

Operating model

When the boxes change and the meetings do not, nothing changes. We redesign who decides what, in which forum, and how work flows between them.

Organisation design

Decision rights

Cost programmes

A team mapping an operating model on a glass wall
A team mapping an operating model on a glass wall

Transactions

3 of 4

Mergers and integration

The price is the easy part. Most value is lost in the first hundred days, so we plan day one before you sign, and stay until the two businesses run as one.

Commercial diligence

Synergy plans

Day-one readiness

Two executives reviewing deal documents
Two executives reviewing deal documents

Commercial

4 of 4

Pricing and growth

Pricing is the fastest lever on margin and the least used. We reset price, mix and promotion category by category, on your own data, and train your teams to keep it there.

Price reset

Mix and promotion

Channel strategy

A consultant reviewing pricing data during a call
A consultant reviewing pricing data during a call

How we work

Three steps, one partner throughout

Find the one question that matters

Brief

Week 2

Which depots should the network keep?

Two weeks with your board and your data. You leave with a brief everyone signs.

Put the real options on one page

Options

Cost

A. Add a site

€14m

B. Two hubs

€6m

C. Partner

€2m

Each option costed, with its risk and owner. We recommend one and say why.

Stay until it runs without us

Plan

Progress

Plan handed over

Week 9

Hub one open

Month 3

Hub two open

Month 6

Margin +11%

Month 12

We build the plan with the people who run it and track the numbers monthly.

Most clients start with the two-week diagnostic.

Industries we know

Five sectors, one way of working

Logistics

Finance

Healthcare

Retail

Technology

A logistics manager with a tablet at a loading dock

Logistics

Networks built for last decade’s volume.

Demand moves faster than depots, fleets and contracts. We help operators decide where to be and how to get there.

Depot and hub footprint

Route and fleet cost

Service levels for key accounts

Selected work

How we have solved it before

Halvorsen Logistics

Network redesign across 14 depots

Operating margin up 11%

Corporate strategy

2026

Lumen Bank

Merger of two retail networks

One bank in 9 months

Mergers and integration

2025

Atlas Health

New operating model for 40 clinics

Waiting times down 30%

Operating model

2025

Corvid Retail

Pricing reset in 6 categories

Gross margin up 2.4 points

Pricing and growth

2024

In their words

Clients on what changed

“They asked better questions in two weeks than we had asked ourselves in two years. The plan was ours by the end, which is why it worked.”

11%

higher operating margin in year one

Ingrid Halvorsen

Ingrid Halvorsen

Chief Executive, Halvorsen Logistics

01 / 03

Partners

One partner leads every engagement

Portrait of Elena Marsh

Elena Marsh

Managing partner

20

years

Portrait of Elena Marsh

Elena Marsh

Managing partner

Portrait of David Okafor

David Okafor

Partner, operations

15

years

Portrait of David Okafor

David Okafor

Partner, operations

Portrait of Sara Lind

Sara Lind

Partner, transactions

11

years

Portrait of Sara Lind

Sara Lind

Partner, transactions

Portrait of Thomas Berg

Thomas Berg

Partner, strategy

12

years

Portrait of Thomas Berg

Thomas Berg

Partner, strategy

Insights

Let’s find the right question first.

Thirty minutes with a partner. No pitch deck, no obligation.

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