Make the big calls right.
Senior partners help leadership teams decide on strategy, deals and change.
Who we are
Linnea and Co. is an independent advisory firm of thirty people in Stockholm and New York. We work on strategy, operations and deals, always with a partner in the room.
Services
Four core practices, one team
Strategy
1 of 4
Corporate strategy
Most strategies fail between the board and the front line. We build one your people can act on: a short list of choices, each with its cost, owner and the evidence behind it.
Growth strategy
Portfolio review
Board offsite
Operations
2 of 4
Operating model
When the boxes change and the meetings do not, nothing changes. We redesign who decides what, in which forum, and how work flows between them.
Organisation design
Decision rights
Cost programmes
Transactions
3 of 4
Mergers and integration
The price is the easy part. Most value is lost in the first hundred days, so we plan day one before you sign, and stay until the two businesses run as one.
Commercial diligence
Synergy plans
Day-one readiness
Commercial
4 of 4
Pricing and growth
Pricing is the fastest lever on margin and the least used. We reset price, mix and promotion category by category, on your own data, and train your teams to keep it there.
Price reset
Mix and promotion
Channel strategy
How we work
Three steps, one partner throughout
Find the one question that matters
Brief
Week 2
Which depots should the network keep?
Two weeks with your board and your data. You leave with a brief everyone signs.
Put the real options on one page
Options
Cost
A. Add a site
€14m
B. Two hubs
€6m
C. Partner
€2m
Each option costed, with its risk and owner. We recommend one and say why.
Stay until it runs without us
Plan
Progress
Plan handed over
Week 9
Hub one open
Month 3
Hub two open
Month 6
Margin +11%
Month 12
We build the plan with the people who run it and track the numbers monthly.
Most clients start with the two-week diagnostic.
Industries we know
Five sectors, one way of working
Logistics
Finance
Healthcare
Retail
Technology

Logistics
Networks built for last decade’s volume.
Demand moves faster than depots, fleets and contracts. We help operators decide where to be and how to get there.
Depot and hub footprint
Route and fleet cost
Service levels for key accounts
Selected work
How we have solved it before
Halvorsen Logistics
Operating margin up 11%
Lumen Bank
One bank in 9 months
Atlas Health
Waiting times down 30%
Corvid Retail
Gross margin up 2.4 points
In their words
Clients on what changed
“They asked better questions in two weeks than we had asked ourselves in two years. The plan was ours by the end, which is why it worked.”
11%
higher operating margin in year one

Ingrid Halvorsen
Chief Executive, Halvorsen Logistics
01 / 03
Partners
One partner leads every engagement
Insights
Let’s find the right question first.
Thirty minutes with a partner. No pitch deck, no obligation.


















